Smudging with white sage offers the benefits of purifying you and your environment. Try some and see for yourself! The benefits are instant and amazing and the cost is low. White sage comes from the coastal mountains of Southern California. Sage is one of the most sacred herbs among North Americans where it is used in smudging (or purification). In this ritual, the sage smoke attaches itself to the negative energy of the area and cleanses it so that it becomes positive energy.